Client – Coakley Brothers

Coakley Brothers has been in business in Milwaukee, WI since 1888. As Harley Davidson is to motorcycles, Coakley Brothers is to moving in the SE Wisconsin marketplace. In 2009, Coakley Brothers developed a new brandmark as part of their strategic plan for business growth over the coming years.

Out of that strategic plan came a desire to rethink the positioning of the brand online. What role can the Internet play in developing the Coakley Brothers brand in an extremely competitive and crowded marketplace?


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